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The Super Bowl Ads – TV Sacks Social
Let me begin with a disclaimer. I’m not American and I know very little about football – American or otherwise. What I do know is that if this year’s Super Bowl was a contest between TV and Social...
View ArticleA holiday for advertisers
No, I’m not talking about advertising going on holiday, I’m talking about the one day a year devoted exclusively to the celebration of advertising. Nope, not Christmas. I’m talking Super Bowl Sunday....
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The Super Bowl moment
Latest viewing figures confirm that this year’s Super Bowl, which aired last Sunday, was the most watched programme in US TV history. I know it’s a tradition, and as such, I should play along in...
View ArticleSpotting the patterns in global media spend
The patterns in the way that brands invest in media have been set for 2012. By the time we hit October/November, the vast bulk of the year’s money will have been committed. So what can we learn from...
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Pump up the volume
Once again, I’ve had the opportunity to be mesmerised – in person – by the phenomenon that is the Super Bowl advertisements. The shushing when the ads come on; the volume turned up for the ads, not the...
View ArticleTease ’em and please ’em?
If, in years gone by, you’ve read my blog around this time of year, you’ll know that I rather enjoy the festival that is the Super Bowl. The ads – great or terrible – are always talking points, whether...
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Porn and the Super Bowl
If advertising were a porn film, then the Super Bowl would be the ‘money shot’. Literally. Each year, our industry gathers itself onto one collective sofa, and – surrounded by cold beer and Cheetos –...
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